PulsePoint has the largest independent Ad Exchange in the industry
You control the price
AskPrice is a unique PulsePoint solution that enables publisher partners to determine the value of their audience and set an AskPrice – the CPM they believe delivers the greatest return on inventory opportunities. Unlike other exchange partners that give no control over pricing options, PulsePoint makes it easy to maximize revenue opportunities – giving 100% of the AskPrice for each impression sold.
Go deeper with real-time, page-level classification
At the heart of the PulsePoint Ad Exchange is our patented contextual technology referred to as the Real-Time Classifier (RTC). PulsePoint’s RTC scans 40 different attributes across our environment and categorizes content into over 400 IAB-compliant categories. This refined categorization ensures that an ad is placed where an identified audience is consuming very specific content.