2030 Health Predictions: The Business and Economics of Health

February 13, 2020
Sloan Gaon

This blog post is the third and final post in a series discussing PulsePoint CEO Sloan Gaon’s predictions for the future of healthcare. These blogs accompany a series of short videos in which Sloan gives you his insights into where health is headed by 2030. You can browse the full video library here.


In the last blog post of this series, we delved into emerging technologies like ridesharing and blockchain to predict how they will impact healthcare by 2030. Now, this series will conclude with an examination of the business and economics of Health moving forward.


One of the most polarizing issues surrounding healthcare is the debate over who pays for it and how to do so. To create an effective system, administration must be smoothed out in order to provide equal coverage to all, without breaking the bank. Will this be worked out by 2030?


Amazon, Berkshire Hathaway, and JPMorgan Chase have already gotten the ball rolling with their collaborative health venture, Haven. They’re pursuing high-quality, reasonably-priced, transparent healthcare, and using data and technology to drive better incentives, better systems, and a better patient experience. We could be headed toward healthcare’s new world order, but might the bubble be too big not to burst?



Last year, the $69 billion CVS/Aetna merger suggested a leap forward for Big Health—a major retail pharmacy like CVS, with its walk-in MinuteClinic, could become the one-stop-shop for care and treatment. People who make a case for big mergers in Health cite the potential for better care, superior products, and affordable costs, but skeptics abound. Antitrust enforcement is coming to healthcare policy. 


Still, the progress of technology can’t be stopped, even with rising costs. Though prices will spike as more people are covered by medicare and medicaid, technology will help to shrink these peaks and improve health outcomes. Digital marketing and telehealth will reach more patients than ever before. Supply chain optimization for value-based care will reduce waste. Automation and improved processing will save time and money, making healthcare more efficient. Even Obama didn’t see this coming.



In the last post, access was named as the new antibiotic. With accessibility being the name of the future healthcare game, the path to care will change. 


Traditional retail malls are dying, but the spaces that remain have a second chance. Medical malls, complete with fitness facilities, healthy eating options, and doctors offices, will fill the vacancies. While high deductibles make us think twice now about finding treatment for suface-level afflictions, everyone in the future will shoulder the costs of healthcare—including the government, businesses, and individuals. Establishments like the Veterans Association (VA), which is being shifted towards privatization at the hands of the Trump Administration, will give more choices to those who need them when they aren’t satisfied with their typical care. 




As technology and care evolve, so will the business and economics of it all. Healthcare isn’t cheap, but it isn’t impossible to imagine a more balanced, more accessible system in which everyone can receive the proper care they need, at a price that benefits everyone involved. 


Thank you for following along with Sloan’s 2030 Health Predictions. In this series, we covered the morality of technology, emerging technology, and the business and economics of health through the lens of specific predictions for what the world of healthcare might look like in the next decade.


What are your predictions for the future of Health? What are the healthcare marketing trends you expect to emerge? What medical trends will help us all live healthier lives? Share your predictions by using #2030HealthPredictions. Stay up to date on all of the latest insights into the world of health tech by subscribing to our newsletter here.


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