The Pivot: Can Healthcare Marketing Practices Evolve in the Wake of a Global Pandemic?

Most of the adages about change note that although it’s constant, necessary—and sometimes even welcome—evolution isn’t always easy. And as we’re witnessing amidst the response to the global coronavirus pandemic, unexpected change on a massive scale can be brutal.

Yet even the most difficult transformations tend to leave some form of benefit in their wake. In looking at early trends around how people are trying to adapt to life in the time of COVID-19, one of the lights on the other end of the tunnel may be an evolution in terms of how health-focused content and services are marketed and delivered moving forward. Continue reading here.