Woman to Watch 2019: Maria Simeone, PulsePoint
A tactical and strategic marketer, Maria Simeone is known as the pro who can “see the through line between big picture and minute details.” Her skills span traditional marketing, high touch event production, marketing technologies and operations, digital and content marketing, and corporate culture building.
At PulsePoint, Simeone spearheaded the company’s repositioning as a programmatic health platform — a feat that included new messaging, a health-only communications plan, and a creative and digital rebrand. She led her team in producing new brand guidelines, a website, processes for a content/digital rollout (including blog posts and social messaging), and a full lead gen plan.
To put PulsePoint on the health marketing map, Simeone created a Radical Health Personalization conference, organized by a lean four-person marketing team in just a month and promoted widely with only digital tools. Featuring extremely high-profile heavy-hitters such as marketing author Seth Godin and Steven Krein of Startup Health, the event attracted 220 high-level industry executives and generated a $1 million pipeline.
