A CONTENT MARKETING STRATEGY TO DRIVE ENGAGEMENT WITH MOMS OF YOUNG CHILDREN IN A TARGETED GEOGRAPHIC AREA.
Through data analytics, machine learning and programmatic automation, we interpret the hard-to-read signals of the customer journey and understand the connection points between relevance and engagement. We do this by unifying real-world digital and clinical data to create a unique and precise view of health audiences, that refines, improves and increases its view over time. This enables us to deliver a suite of managed and self-service tools that deliver data insights and allow for the seamless activation of health options.
THE SOLUTION: STORY BY PULSEPOINT
The ability to target a niche audience within a specified geographic area is key for hospitals looking to provide education and drive awareness throughout their community. Story by PulsePoint drove engagement among the children’s hospital’s target audience of moms with young children within their own DMA, using a robust combination of social, native and content discovery channels.