Here’s your guide to educating, targeting and measuring the impact of your health advertising efforts in this brave, new (cookieless) world.
Targeting individuals isn’t always the right move. Sometimes, it’s not even an option. As the crumbling cookie takes away those opportunities for good, contextual targeting is eager to rise to the occasion and engage audiences based on the environment, not the individual.
Targeting individuals isn’t always the right move. Sometimes, it’s not even an option. As the crumbling cookie takes away those opportunities for good, contextual targeting is eager to rise to the occasion and engage audiences based on the environment, not the individual.
We’ve carved out just the spot for you! Publishers have the opportunity to take back the power they thought would diminish as the cookie crumbles. The answer lies in the buzzword “data”. But it’s just just any data. It’s the type of data marketers crave.
We’ve carved out just the spot for you! Publishers have the opportunity to take back the power they thought would diminish as the cookie crumbles. The answer lies in the buzzword “data”. But it’s just just any data. It’s the type of data marketers crave.
Relax, everything is going to be fine. Forget cookies. Remember, we’re all about context now. Targeting the content of a page, relevant to its environment, paints a real-time portrait of your audience without ever relying on a cookie identifier. So we say, let the cookie crumble.
Relax, everything is going to be fine. Forget cookies. Remember, we’re all about context now. Targeting the content of a page, relevant to its environment, paints a real-time portrait of your audience without ever relying on a cookie identifier. So we say, let the cookie crumble.
You sure can. Here’s why: context is everything. While there will be changes, there are also solutions. And those solutions are as simple as using the right contextual marketing platform to access rich audience insights. No worries here.
You sure can. Here’s why: context is everything. While there will be changes, there are also solutions. And those solutions are as simple as using the right contextual marketing platform to access rich audience insights. No worries here.