THE CRUMBLING COOKIE
What Healthcare Marketers Need to Know
The Rules around consumer data, privacy and content are in a state of flux.
Here’s your guide to educating, targeting and measuring the impact of your health advertising efforts in this brave, new (cookieless) world.
How is Targeting Changing?
Targeting individuals isn’t always the right move. Sometimes, it’s not even an option. As the crumbling cookie takes away those opportunities for good, contextual targeting is eager to rise to the occasion and engage audiences based on the environment, not the individual.
How is Targeting Changing?
Targeting individuals isn’t always the right move. Sometimes, it’s not even an option. As the crumbling cookie takes away those opportunities for good, contextual targeting is eager to rise to the occasion and engage audiences based on the environment, not the individual.
Where do publisher partners fit in?
We’ve carved out just the spot for you! Publishers have the opportunity to take back the power they thought would diminish as the cookie crumbles. The answer lies in the buzzword “data”. But it’s just just any data. It’s the type of data marketers crave.
Where do publisher partners fit in?
We’ve carved out just the spot for you! Publishers have the opportunity to take back the power they thought would diminish as the cookie crumbles. The answer lies in the buzzword “data”. But it’s just just any data. It’s the type of data marketers crave.
Can I reach my audience without cookies?
Relax, everything is going to be fine. Forget cookies. Remember, we’re all about context now. Targeting the content of a page, relevant to its environment, paints a real-time portrait of your audience without ever relying on a cookie identifier. So we say, let the cookie crumble.
Can I reach my audience without cookies?
Relax, everything is going to be fine. Forget cookies. Remember, we’re all about context now. Targeting the content of a page, relevant to its environment, paints a real-time portrait of your audience without ever relying on a cookie identifier. So we say, let the cookie crumble.
Can I still be sure my ad spend is effective?
You sure can. Here’s why: context is everything. While there will be changes, there are also solutions. And those solutions are as simple as using the right contextual marketing platform to access rich audience insights. No worries here.
Can I still be sure my ad spend is effective?
You sure can. Here’s why: context is everything. While there will be changes, there are also solutions. And those solutions are as simple as using the right contextual marketing platform to access rich audience insights. No worries here.