Patient Marketing With Intent
- Real-time access to 91% of the US digital population and 4,000+ health segments
- Activate display, video, native, CTV, audio, social and search extension campaigns across millions of health endemic and non-endemic web pages and mobile apps
- Custom built for health in compliance with HIPAA, DAA, NAI and pharma brand MLR standards
Know where and how to activate your DTC health audience the exact moment intent is signaled
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Turn patient intent into better health outcomes - today, tomorrow and at scale
Engage patients at multiple points and deliver relevant messaging in the moments that match their online medical journey - from disease education to drug adherence.
How It Works
TODAY: REAL TIME INTENT
PulsePoint engages audiences in the moment and while consuming relevant health content. Proprietary contextual technology offers targeting by condition keywords, treatment or OTC therapy area.
TOMORROW: REMARKETING INTENT
Re-engage DTC audiences who have previously shown interest in a condition, treatment or OTC therapy area by their content consumption. Mapped against 4,000 conditions and treatment categories. Flexible lookback windows to reflect patient journey.
ADDING MORE SCALE
Extend reach by engaging additional audiences who have displayed similar online behavioral patterns, identified as unique to condition models.
Patient Engagement In Action:
Arthritis Disease Education
1.9M
individuals consuming psoriasis content
81
websites indexed
6x
engagement vs. industry benchmarks
Find out how PulsePoint can help you deliver results-focused digital media campaigns.
SCHEDULE A DEMOEverything health marketers need to plan, activate, analyze and optimize direct-to-patient marketing in one platform
Activate your DTC-Audiences with PulsePoint’s proprietary programmatic health targeting solutions and across all major formats
DISPLAY
VIDEO
Native
Sponsored Email
Search extension