PulsePoint's Programmatic Health Podcast is Live!

RTB, DSP, PMP oh my! You may be familiar with the term “programmatic”, but understanding the mechanics and why it matters for healthcare marketing is complicated, especially with new terms and acronyms popping up every day.

Listen to The ProgPod now

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The ProgPod is what you’ve been searching for—a colorful, comprehensive look into the world of programmatic health marketing, explained by industry experts who were once in your shoes.

In this podcast, we will cover:

  • Basic definitions of key programmatic terms
  • Programmatic buying logistics
  • Programmatic tools and technologies
  • Benefits of programmatic
  • Key research and insights from industry insiders
  • How health brands can benefit from programmatic to reach patients and providers more effectively and at scale