Make the biggest impact with your campaign by using context solutions to find where your message and creative will be most effective.
Leverage online and offline data sets from multiple data providers, including first party data to classify the digital activity of patients into condition and patient populations.
Understand the behavior of individuals and populations along their digital health journey. Our technology refines and improves its view of patients and medical practitioners over time to optimize engagement.
Our proprietary data targeting solutions are the backbone for thousands of healthcare brands seeking Instant access to forecast, target and engage DTC and HCP audiences at scale.
We interpret the hard to read signals of the customer journey and understand the connection points between relevance and engagement. This enables us to deliver a suite of data solutions that allow for the seamless activation of health options.
Segment, activate and analyze HCP audiences with 1:1 attribution across digital devices in real time
Optimized solutions for search and text-based campaigns, extending the power of search with all the advancements of programmatic reach
Understand the search behavior of HCPs to adjust campaigns to be more effective, and inform future investments
Holistic management of brand data inclusive of CRM and digital touchpoints.
Clinical trial recruitment targeting inclusive of CRM, digital touchpoints and patient pre-screen and patient trial events.
Specialty level targeting.
Engage audiences consuming relevant health content, by category or down to a specific keyword. Supported by 6 granted patents
Thematically recognize content on pages that relates to a known health condition and then identifies the audience with the highest affinity based on those contextual signals.
Identify common patterns across all digital touchpoints, frequency and recency. The system learns daily and consistently adds and removes devices.