NEW YORK, September 23, 2020 – PulsePoint, a technology company using real-time data to accelerate health marketing, today announced that it has been selected as the winner of the “Best Marketing Attribution Solution” award in the third annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today.
PulsePoint has developed a unique methodology and technology platform, HCP365, to deliver deterministic, people-based Healthcare Professionals (HCP) data targeting and accurate measurement across all channels. PulsePoint's methodology analyzes multiple points of online behavior and, crucially, opt-in first-party data sets to validate the identity of nearly every digitally connected healthcare professional in the US by National Provider Identifier (NPI) resulting in over 1.4 million records.
The PulsePoint platform also collects an HCP’s offline data including e-prescribing, medical claims and patient-generated data. Additionally, HCP365 is a specific measurement tool which lets analytics teams measure the interactions of specific HCPs across channels accurately and identify who engaged with their campaigns, at what time and day, the devices they accessed from, and what actions they then took. This tool allows marketers to draw insights from raw data reports and capture and evaluate engagement metrics by NPI across all website, email, digital and search campaigns.
“Targeting medical professionals online with HCP365 is an industry game-changer, opening up a completely new way for healthcare marketers to understand the behavioral instincts, motivators and intent of HCP audiences and build fuller audience data profiles,” said James Johnson, Managing Director at MarTech Breakthrough. “Congratulations to the innovators at PulsePoint for their well-deserved industry recognition - we are so pleased to present PulsePoint with our ‘Best Marketing Attribution Solution’ award.”
The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology related categories, including marketing automation, market research and customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year’s program attracted more than 2,750 nominations from over 15 different countries throughout the world.
“Competition in the healthcare industry is fierce and current healthcare marketing tools are focused on outdated modeled and inaccurate syndicated data sets,” said Sloan Gaon, CEO at PulsePoint. “Now, using PulsePoint’s solutions, healthcare marketers can access opt-in consented first-party data and build attribution to nearly every digitally connected healthcare professional in America and over 1.4 million unique NPI numbers. This 2020 MarTech Breakthrough Award is a fantastic validation of the success and innovation from the entire PulsePoint team.”
We are a technology company using real time data to transform healthcare. Through machine learning and programmatic automation, we interpret the hard-to-read signals of the health journey to understand the connection points between relevance and engagement. We do this by unifying real-time Digital Determinants of Health™, offline and clinical data to create a unique and precise view of health audiences that refines, improves and increases its view over time. Visit www.pulsepoint.com for more about the company's technology and award-winning culture.
About MarTech Breakthrough
Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit MarTechBreakthrough.com.
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