HCP365:UNDERSTAND HCP AUDIENCE ENGAGEMENT TO DRIVE YOUR BUSINESS OUTCOMES

HCP365:UNDERSTAND HCP AUDIENCE ENGAGEMENT TO DRIVE YOUR BUSINESS OUTCOMES

PulsePoint’s HCP365 solution provides a complete, always-on view of your HCP audience as they engage across multiple digital touch-points. This gives marketers and researchers unprecedented access to the data insights and reporting they need to inform and optimize investment decisions, and to make HCP marketing more efficient, more effective and more trackable.

Maximize script lift, campaign ROI, and reach new audiences likely to engage with your brand.

MULTI CHANNEL ATTRIBUTION

Capture and evaluate engagement metrics by NPI across all website, email, digital and search campaigns to see how, when and where your audience interacts with your brand. Each of the 4 different digital channels is providing different types of information and insights, to help you form a comprehensive view of your HCP audience digital journey:

Website: exact URL HCPs visited, insights about their behavior while on your website, and organic referral sources.

Digital Ad Campaigns: exact URL or domain your ad was served on.

Email Marketing: which HCPs opened and engaged with your email, and which email campaign drove users to your website.

Search Campaigns: which paid search campaign and keywords drove users to your website.

DEEP ENGAGEMENT

Capture and evaluate engagement metrics by NPI across all website, email, digital and search campaigns to see how, when and where your audience interacts with your brand. Each of the 4 different digital channels is providing different types of information and insights, to help you form a comprehensive view of your HCP audience digital journey:

Maximize script lift, campaign ROI, and reach new audiences likely to engage with your brand.

UNIFIED HCP REPORTING AND INSIGHTS

HCP365 Campaign report dashboard utilizes PulsePoint’s proprietary data assets in order to enrich the report with deterministic NPI data.

Understand which HCPs (WHO) engaged with which channel, device and URL (WHERE), at what time and day (WHEN) and WHAT actions they took, and draw many more insights from the raw data report. For example:

EXAMPLE 1: BUILD INSIGHTS ON AN NPI LEVEL

NPI: 123456789
Specialty: Pediatrics
First/Last Name: John Doe

Date/Time: 10/19/19, 14:00H
Device: Desktop PC
Source: Google Search - PaidSearch
Campaign ID: 12345
Search Term: left atrial appendage

Landing Page: abcd.com/about-us
Second Page: abcd.com/contact-us
Internet Activity: Private
Client Campaign:
Yes-Search Q4
Client CRM ID: XY12345
Client CALLED ON: NO

EXAMPLE 2:

54% of Nurse Practitioners that opened “Treatment Researchers” Email campaign read 2X more articles and stayed 1.5X longer on your Website”.

EXAMPLE 3:

24% of Total site visits are from HCPs, with the following breakdown by specialty: ->

Family Medicine  13%
Internal Medicine  12%
Obstetrics & Gyn  10%
Anesthesiology  8%
Emergency Medicine  7%
Adult Medicine  6%
Pediatrics  6%
Diagnostic Radiology  4%
Cardiovascular Disease  4%

Discover how HCP365 gives you the data and insights needed - for every stage of the HCP digital health journey.
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