A unified customer-centric view of HCP marketing engagement and reporting
With HCP365, you can see how, when and where your audience interacts with all digital touchpoints of your brand, at the individual level.
Consolidate all HCP interactions with paid and owned media across channels into one place, with simple implementation and straightforward reporting.
Create custom sales rep triggers and HCP messaging and journeys based on content and keywords HCPs recently engaged with, and log level data for further analytics and attribution.
“HCP365 provides the granular insights necessary for us to customize HCP engagement strategies by segment. We’re able to take digital activity tied to an NPI number and find useful insights for future marketing investments”
Ray Rosti, Chief Digital Officer at Publicis Health Media.