PulsePoint ensures all theads served via Pulsepoint platform meets high quality standards and good userexperience. The ads that appear are as per the inventory providers /publishers’ recommendations and guidelines.
Inappropriate Advertising content:
Ads that are one of the beloware considered as inappropriate per Pulsepoint quality standards.
Ads must be displayed on the website. Any ad that errors out is a violation of thepolicy.
Spawn additional windows or messages beyond the original Ad or auto-forward users’browsers, resemble system dialogue boxes or error messages
Contains sexually suggestive, explicit, or pornographic content
All creatives must have attributes accurately declared.
Contain content that is deceptive, misleading, defamatory, obscene, distasteful, racially or ethnically offensive, harassing, or that is discriminatory based upon race, gender, color, creed, age, sexual orientation, or disability
Ad that causes any program to be downloaded on creative load, click or interaction.
Facilitate or promote illegal activity, or contain content that is illegal
Market or promote gambling, guns, alcohol, or tobacco products
Copyright infringement ads or misrepresented advertising.
Distribute Adware, Spyware, Malware or Viruses
Take-down policy:
PulsePoint automatically blocks any of the below with the help of the creative quality vendors recommendations.
Creative landing page is in the account specific blocklist
The landing page URL is deemed unsafe for the user
The landing page URL redirects the user to another site forcefully without click oraction
Partners which are deemed inappropriate to work with as per our quality vendors
The creative size is heavy
Any creative which is classified under IAB26, IAB7-42, IAB25-5, IAB25-3, IAB7-39, IAB7-28gets blocked
Vendors
PulsePoint automatically blocks any of the below with the help of the creative quality vendors recommendations.
Compliance
In cases where PulsePoint detects any of the above violations, PulsePoint shall have the right to immediately stop delivery of the offending ads and take appropriate action against the violators.