Know where and how to activate your audience the exact moment intent is signaled
LIFE BY PULSEPOiNT™
Find and engage your DTC and HCP audiences.
Increase performance using audience planning tools to curate audiences across 90% of the US population and 1.2M HCPs profiles.
Create impact across your campaigns
Expand your reach to display, video, native, CTV, audio, social and search extension across thousands of health endemic and non-endemic publishers.
Built for Health
Curated data and supply, with an entire workflow built for health marketing in compliance with HIPAA, DAA, NAI, and pharma brand MLR standards.
Know what is happening in real time
Streamlined health-specific workflow to target, plan, manage, and optimize campaigns with unified audience and content insights across campaigns. Full-service or self service options. Get a complete view of all the relevant data from your entire organization’s systems, devices and interactions.
Designed to complement your team’s performance
Unleash the true power of your data with solutions that empower your team to investigate, monitor, analyze and act. Our tools provide a comprehensive view of campaigns so you can more intelligently activate insights, and engage audiences.
MAPPING YOUR MESSAGE TO THE HEALTH JOURNEY
MAPPING YOUR MESSAGE TO THE HEALTH JOURNEY
Our proprietary data targeting solutions are the backbone for thousands of healthcare brands seeking Instant access to forecast, target and engage DTC and HCP audiences at scale.
WE HAVE OVER 3500 CONDITION POPULATIONS
WE HAVE OVER 3500 CONDITION POPULATIONS
We interpret the hard-to-read signals of the customer journey and understand the connection points between relevance and engagement. This enables us to deliver a suite of data solutions that allow for the seamless activation of health options.
HCP Direct Match / 1:1 NPI targeting
Segment, activate and analyze HCP audiences with 1:1 attribution across digital devices in real time.
HCP Search Extension
Optimize solutions for search and text-based campaigns, extending the power of search with all the advancements of programmatic reach.
HCP Search Measurement / Search campaign insights
Understand the search behavior of HCPs to adjust campaigns to be more effective, and inform future investments.
Health Categories / First ever health contextual targeting
Engage audiences consuming relevant health content, by condition, treatement or OTC therapy area. Supported by 6 granted patents.
Condition Keywords / Pre-defined keyword targeting lists for every condition in the MeSH taxonomy
Target using existing keyword lists or personalize to create your own proprietary keyword targeting list with keyword level optimization tools.
Condition Populations / Enriched behavioral targeting
Thematically recognize content on pages that relates to a known health condition and then identifies the audience with the highest affinity based on those contextual signals.
Condition Models / Custom behavioral graph
Identify common patterns across all digital touchpoints, frequency and recency. The system learns daily and consistently adds and removes devices.
The programmatic platform trusted by Healthcare brands and agencies
The programmatic platform trusted by Healthcare brands and agencies
