Chris Neuner discusses how health signals can be used to improve outcomes and connect to potential customers
News + PR

A Conversation with PulsePoint's Chief Strategy Officer, Chris Neuner

March 24, 2022
Advertising Research Foundation

March 24, 2022 — Episode 6: Data Exhaust: What Health Signals are Being Generated Digitally and How Can We Use Them to Improve Outcomes, a conversation with Chris Neuner, Chief Strategy Officer at PulsePoint Inc.

In this information age, patients are often surround by too much information. With the billions spent on digital ads, and amidst all the clutter, brands can find it challenging to connect to potential customers. The solution may lie in abilities to mine data. And how life science companies use data to coordinate communication and care with both patients and physicians. We cut through some of this clutter to look at data exhaust: what health signals are being generated digitally and how to use them to improve outcomes.

Listen to the full podcast here.

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