A New Podcast from MM+M: Using AI to Transform Your Healthcare Marketing

No matter what industry you’re in, artificial intelligence (AI) is at the top of everyone’s minds. In healthcare marketing, AI is already making an impact—and whether you’re afraid of the technology or excited, there’s always more to learn about its uses.

To get the experts’ takes on AI, Jack O’Brien, Digital Editor at MM+M, sat down with guests Oleg Korenfeld, CTO at CMI Media Group and Compas, and Ezra Suveyke, CTO and CPO at PulsePoint. In the podcast episode, “Pivoting from Pivot Tables: Leveraging AI to Transform Healthcare Marketing Efficiency and Accuracy,” Oleg and Ezra discuss the ways in which AI is poised to completely transform how marketers implement their campaigns.

With companies like PulsePoint and CMI Media Group changing their processes to focus on task automation, digital healthcare marketing is quickly moving from AI-informed to AI-driven. Listen to the podcast to hear their thoughts on the past, present, and future of AI—including an inside look at how PulsePoint and CMI are working together to automate tasks and streamline client processes from media planning and buying to campaign optimization.

Check out the full podcast here to get Oleg and Ezra’s insights on:

• Understanding the human role in when it comes to using AI
• Redefining processes and creating new workflows
• Ensuring high quality data to avoid “garbage in, garbage out”
• Maintaining trust in AI-fueled tools
• Solving the problem of data portability and AI sustainability