AMC Network Team With PulsePoint to Boost Programmatic Pharma Ad Sales
AMC NETWORKS AND PULSEPOINT PARTNER TO BRING POWER OF PROGRAMMATIC BUYING ON LINEAR TELEVISION TO PULSEPOINT’S PHARMACEUTICAL, HEALTH AND WELLNESS CLIENTS
FIRST PROGRAMMER TO ENABLE PROGRAMMATIC BUYING ON LINEAR NETWORKS, AMC NETWORKS’ LINEAR PROGRAMMATIC REACH SPANS TENS OF MILLIONS OF HOMES
NEW YORK, NY – September 9, 2024 – AMC Networks, a leader in the deployment of addressable and programmatic advertising on linear television networks, today announced a new partnership with PulsePoint, a marketing technology company revolutionizing health decision-making. This collaboration enables PulsePoint's clients to purchase live linear inventory from AMC Networks via PulsePoint's preferred demand-side platform (DSP).
Buyers are seeing real success with the power of programmatic on linear television and the ability to target viewers and potential customers in more precise way than has ever been possible before, in a privacy compliant way. As the first healthcare-specific DSP, PulsePoint is uniquely able to tap into the superior approach that programmatic in linear represents, leveraging AMC Networks’ large programmatically enabled footprint.
“Programmatic has been the preferred way to buy digital inventory for years. Now that we are able to combine this superior approach with the power of linear television, we are delivering conversion rates that are four or five times that of traditional linear campaigns, with significant boosts in incremental, unduplicated reach from conventional ad buys,” said Evan Adlman, executive vice president of commercial sales and revenue operations. “We are thrilled that PulsePoint is our first healthcare-specific partner, now able to offer our clinically relevant household reach to its dynamic base of clients.”
"PulsePoint is excited to be the first healthcare-focused marketing platform to run programmatic linear addressable campaigns,” said Andrew Stark, chief client officer. “Our brand partners rely on us for innovation and marketing outcomes. This partnership with AMC Networks opens up an exciting new way to achieve this with linear TV.”
“Being able to leverage PulsePoint's proprietary data foundation on AMC Networks’ linear addressable inventory is a big factor in our ability to execute our omnichannel strategy in 2024 and beyond,” said Christie Sugrue Volke, vice president of media strategy at AbelsonTaylor.
About AMC Networks
AMC Networks (Nasdaq: AMCX) is home to many of the greatest stories and characters in TV and film and the premier destination for passionate and engaged fan communities around the world. The company creates and curates celebrated series and films across distinct brands and makes them available to audiences everywhere. Its portfolio includes targeted streaming services AMC+, Acorn TV, Shudder, Sundance Now, ALLBLK and HIDIVE; cable networks AMC, BBC AMERICA (operated through a joint venture with BBC Studios, which includes U.S. distribution and sales responsibilities for BBC News), IFC, SundanceTV and We TV; and film distribution labels IFC Films and RLJE Films. The company also operates AMC Studios, its in-house studio, production and distribution operation behind acclaimed and fan-favorite originals including The Walking Dead Universe and the Anne Rice Immortal Universe; and AMC Networks International, its international programming business.
About PulsePoint
PulsePoint is a leading technology company that uses real-world data in real-time to optimize campaign performance and revolutionize health decision-making. Leveraging proprietary datasets and methodology, PulsePoint targets healthcare professionals and consumer populations with an unprecedented level of accuracy—delivering unparalleled results to the clients we serve. The company is now a part of Internet Brands. For more information, visit pulsepoint.com.
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Contacts:
For AMC Networks
Jim Maiella
jim.maiella@amcnetworks.com
For PulsePoint
Sanwari Gupta
sagupta@pulsepoint.com