A New Podcast from MM+M: How To Create Personalized HCP Outreach and Drive Impact

In a digital landscape that changes by the day, healthcare marketers need to make sure they’re not only reaching the right healthcare providers (HCP) at the right time, but that they’re delivering the right messages to drive results.

Between panels at Digital Pharma East 2024, MM+M Senior Reporter Lecia Bushak sat down with Andrea Palmer, CEO of Publicis Health Media, and Andrew Stark, Chief Commercial Officer at PulsePoint, to get their thoughts on the current state—and the future—of HCP marketing personalization. Their conversation is featured in the latest episode of the MM+M podcast: “Path to Personal: How To Create Personalized HCP Outreach and Drive Impact.”

As the landscape changes and data privacy regulations evolve, companies like PHM are using PulsePoint’s technology platforms to unlock, activate, and optimize health insights in real time. Listen to the podcast to learn how PulsePoint and its clients are driving innovation and defining success in the sector.

‍

Check out the full episode here to get Andrea and Andrew’s thoughts on:

• The industry’s evolving approach to campaign measurement
• The fast-changing data privacy landscape
• How PulsePoint is using its platforms to optimize HCP personalization
• The state of omnichannel in the healthcare marketing sector
• The future of data interoperability and personalized marketing