An Interview with Taylor Palmer: The Pulse of Progress at PulsePoint

Taylor Palmer

Manager, Campaign Management

Taylor Palmer is the Manager of Campaign Management at PulsePoint, where she has been making a significant impact for over three years, starting as a Campaign Manager of Programmatic. Before PulsePoint, Taylor was the Digital Media Manager at SPM Marketing & Communications. She holds a Bachelor of Education from Saint Xavier University.

Known for her big-picture mindset, Taylor is naturally drawn to creating long-term growth and identifying patterns and opportunities that drive sustained impact. She fosters strong team bonds through empathy and compassionate leadership, creating a safe space for open communication.

Taylor excels at adapting to change while staying focused on long-term goals and is a skilled problem-solver, balancing logic and intuition to find the best solutions.

‍Intern: What motivated you to pursue a career in this industry, and how did you first get started?

Taylor: While I majored in education and wanted to become a teacher, I was always very technical and enjoyed projects. When the teaching market was not looking promising, I decided to invest in my technical skillset and got into social media management and graphic design as a starting point. I freelanced until I got my first job at an agency as an Ad Ops intern where I got started both in the healthcare and ad tech industries. From there, I decided to specialize even further and chose programmatic because I enjoy the ever-changing landscape and puzzle-like aspect of this channel.

Intern: Have you ever encountered gender bias or discrimination in your career, and how did you navigate that?

Taylor: There have been times when I’ve been asked to take notes or outline next steps in meetings. When that happens, I try to approach it with balance—supporting the team and establishing organization when accountability is necessary, while also ensuring my contributions to the discussion are recognized. I believe in actively participating and adding value including and beyond documentation.

Intern: Who are the women (or female role models) who have inspired you, and in what ways?

Taylor: Growing up, I always looked up to my teachers, likely because I wanted to do what they did. Looking back, I still look up to those women because they fostered an environment that made me comfortable to learn and grow - something I hope to replicate among my team. Now, I look up to the women around me, especially the ones on my women’s hockey team. They are all strong women playing a male-dominated sport and in their professional lives have reached amazing heights in a variety of industries.

Intern: With that, what kind of influence would you like to have on other female colleagues already in or looking to enter the industry?

Taylor: I’d hope that other women in the field, especially those who are newer can see someone like myself, who didn’t take a traditional route (majoring in marketing, doing internships in college, etc.) and know that they can also put in the work and end up in leadership positions that align with their skills and interests. 

Intern: What advice would you give to young women just starting out in your field?

Taylor: Aside from the obvious “work hard” and “be open to learning”, I would tell young women to take up the space they deserve. Speak up when you have something to say. Build up your skills and don’t ever be shy about what you know.

Intern: How do you balance ambition with self-care, especially in a high-pressure environment?

Taylor: As anyone progresses in their career, maintaining a healthy work-life balance becomes increasingly important. For me, this has meant being intentional about routines and time management—practices that have allowed me to give 100% both as a team lead and in my personal life. Prioritizing my well-being outside of work has been essential. Playing hockey and reading are two lifelong hobbies of mine that have provided a constant source of renewal, allowing me to unwind at the end of a long day. 

Intern: Looking ahead, what changes or progress would you like to see in the industry, especially for future generations of women?

Taylor: I would like to see more emphasis on training and hiring women in more technical roles.  

Intern: What does International Women's Day mean to you, and why do you think it’s important to celebrate?

Taylor: International Women’s Day is a day for us to recognize individuals who identify as women and the progress they’ve made, are making, and will continue to make - despite facing discrimination and adversity. To me, it is especially important to recognize the women around me and the impact they’ve had on my life, both personally and in my career.

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