Company’s innovative healthcare marketing solutions shortlisted in Best Data/Analytics Initiative category
NEW YORK, August 25, 2020 – PulsePoint, the healthcare technology company, has been named among the finalists of the 2020 PM360 Trailblazer Awards. The company’s revolutionary healthcare marketing solutions, HCP Direct Match™ and HCP365™, were shortlisted in the Best Data/Analytics Initiative category.
Created in 2009 by health-marketing trade magazine PM360, the Trailblazer Awards honor the pharmaceutical, biotech, diagnostics, and medical device industries’ most influential innovators. Each year, nominations are judged by the PM360 Editorial Advisory Board, a distinguished cross-section of industry experts.
This year, PulsePoint’s solutions were singled out because of their advances in helping marketers use data to target Healthcare Professionals (HCPs) more precisely and improve campaign measurement across all channels.
HCP Direct Match is the healthcare industry’s first turnkey people-based targeting and reporting solution. It empowers healthcare marketers with real-time data solutions to reach almost 1.8 million HCPs by their National Provider Identifiers (NPI – a health care provider’s unique national identification number) with 99% addressability.
HCP365 lets analytics teams measure interactions of HCPs across online and offline channels – giving them a deeper understanding of a physician’s channel interactions, brand journey, interactions by target and non-target list NPIs and behavioral insights.
“Being nominated for a PM360 Trailblazer Award is really special for all of us at PulsePoint because it acknowledges that the work we are doing is breaking new ground for the industry and our clients,” said Sloan Gaon, CEO at PulsePoint. “Precise and effective online targeting at scale has always been a challenge for healthcare marketers, but with HCP Direct Match and HCP365, we’ve adopted an innovative data-driven approach to provide more accuracy and insights than ever before that drive tangible results.”
Winners of the PM360 Trailblazer Awards will be announced during a special virtual celebration on Thursday, October 1, 2020 at 6 pm EST. More information and full awards shortlist can be found at www.pm360online.com/trailblazer-info.
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