The Future of Healthcare Marketing Is 'Next Best Action'

In a world inundated with enough healthcare ads to give anybody a headache, every marketer wants to rise above the noise to get and keep the attention of consumers. Beyond that, every brand wants to build lasting connections with its customers, even as the crush of distractions and fierce market competition conspire to keep them apart.

The magic formula? Healthcare brands can use data and technology to anticipate the needs and desires of customers, and give them the best experience possible by delivering the “next best action.”

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