PULSEPOINT’S BRAND SAFETY POLICY AND IMPRESSION QUALITY INDEX™

  • Any obscene or pornographic material, adult material, or mature content including thinly censored nudity (for example, certain image hosting or free web hosting services)
  • Violent content, racial intolerance, or advocacy against any individual, group, or organization
  • Hacking/cracking content
  • Illicit drugs and drug paraphernalia
  • Excessive profanity
  • Gambling or promotion of gambling, unless approved
  • Content related to compensation programs where users are encouraged to click on ads or offers, perform searches, surf websites, read emails, or similar activities
  • Excessive, repetitive, or irrelevant keywords in the content or code of web pages
  • Sales or promotion of weapons or ammunition (e.g., firearms, fighting knives, stun guns)
  • Any content that is illegal or promotes illegal activity
  • Any content that promotes discrimination or infringes on the rights of others
  • Any material that infringes intellectual property rights, including but not limited to copyright andtrademark rights (see below)
  • Any file-sharing or torrent sites
  • Any offers for illegal activities, products or services
  • Promotion of fake documents, copied material, or paper mills
  • Websites made for the sole purpose of clicking on advertisements
  • Any content that is misrepresentative, defamatory, libelous, or that violates any applicable law or regulation
  • Any content that infringes or violates any copyright, trademark, patent, right of publicity, right of privacy, moral right, or other right of any third party
  • Spyware or malware
  • Inappropriate or controversial subject matter of any nature, including without limitation that which pertains to illegal activity or to hacking, cracking, or warez
  • Any page that is “under construction”
  • Any content directed to children under the age of 13
  • Partners who try to alter or manipulate PulsePoints ad tags without PulsePoint’s consent will be blocked.
  • Inventory Partner may not, nor permit any other party to, alter or manipulate any ads or standard ad behavior in any way unless explicitly permitted in writing by PulsePoint or its buyers.
  • Inventory Partner may not, nor permit any other party to, alter any portion of the ad tag or code provided by PulsePoint or change the behavior, targeting, or delivery of Advertisements.
  • No more than five (5) ads may be displayed per page
  • Page content must not obstruct any portion of the ad displayed
  • No ads may be placed on any non-content-based pages
  • No auto-refresh
  • No ads may be placed on pages published specifically for the purpose of showing ads, whether or not the page content is relevant
  • Inventory Partners may not place video ads in in-stream video players without content or disabled playback
  • No in-banner video (does not include in-banner video Advertisements served by PulsePoint or an RTB Buyer)
  • No sound off in-stream video
  • No Below-the-Fold auto-play placements
  • Syndicated players must play content related to the site
  • Abused Drugs
  • Adult Content
  • Bot Networks
  • Dynamic DNS
  • Elevated Exposure
  • Freeware and Software Download
  • General Email
  • Hacking
  • Illegal or Questionable
  • Instant Messaging
  • Internet Telephony
  • Malicious Embedded iFrame
  • Malicious Web Sites
  • Marijuana
  • Message Board and Forums
  • Nudity
  • Parked Domain
  • Pay-to-Surf
  • Peer-to-Peer File Sharing
  • Phishing and Other Frauds
  • Potentially Damaging Content
  • Potentially Unwanted Software
  • Proxy Avoidance
  • Racism and Hate
  • Sex
  • Sex Education
  • Supplements and Unregulated Compounds
  • Tasteless
  • Text and Media Messaging
  • URL Transition Sites
  • Violence
  • Weapons
  • Web Chat
  • Web Collaboration
  • Web Hosting
  • Any characteristic that would be identified on internal and/or 3rd party blocklists.
  • Unusually high percentage of traffic coming in from a single type of web browser.
  • Unusually high number of repeat visitors, as measured by various metrics including IP address, browser cookie, etc.
  • Unusually high click through rate.
  • Unusually high or low ratio of IP addresses to unique visitors.
  • Unusually high ratio of visitors, whose browser data (height, width, scrolling ability and status) can’t be ascertained.
  • Unusually high discrepancies between measurement of ad-requests and ad-rendering. This measurement is performed by attaching a pixel to a web response which fires (or doesn’t) when the advertisement reaches a user.
  • Unusually high percentage of traffic from proxy or cloud-hosting service IP addresses.
  • Unusually high amount of unique visitors to a single IP address.

Join Our Commitment to Quality & Transparency
PulsePoint is committed to helping drive industry wide guidelines & adoption for brand security against malicious sites, high-risk inventory & suspicious traffic. This is an industry wide issue and concern that affects all players. New technology springs up every day looking to exploit any and all loopholes. Working together to sharing best practices, educating one another on quality guidelines & procedures will help mitigate and diminish their attempts.