Isolate the most relevant digital health moment

Make the biggest impact with your campaign by using context solutions to find where your message and creative will be most effective.

Quickly create highly-customized segments

Leverage online and offline data sets from multiple data providers, including first party data to classify the digital activity of patients into condition and patient populations.

BEHAVIOR & IDENTITY

With up to 100 billion daily opportunities evaluated, our technology profiles behavior and intent addressable across device, households and locations visited by consumer and HCP audiences. Through our partnerships, we are integrated with the largest warehouses of claims and HCP identity data in the market, giving us the ability to map the US health population. All data is de-identified by our data partners prior to being on-boarded, in compliance with privacy standards and HIPAA regulations.

HEALTH CONTEXTUALIZATION

No other platform offers the same breadth of health specific contextual targeting. Our technology* scans the internet at enormous speed and scale, looking at the content by category, sub-category, keyword and sentiment, and tags every page.

COMPLIANCE & BRAND SAFETY

Proprietary health targeting tools scan and automatically detect unwanted content through exclusion targeting, sentiment analysis and page-level contextualization, in real time. In addition to pre-bid filters, we maintain a running blocklist which contains sites that have been deemed inappropriate. PulsePoint works with an expert third party partner to reinforce the separation of data and maintain HIPAA compliance.