Our portfolio of products and first-to-market technologies enable healthcare companies to streamline the delivery of solutions and to improve the overall quality of care for everyone.
Regardless of how or where we receive care, when it comes to health, data and technology are driving the long game.
Make the biggest impact with your campaign by using context solutions to find where your message and creative will be most effective.
Leverage online and offline data sets from multiple data providers, including first party data to classify the digital activity of patients into condition and patient populations.
Understand the behavior of individuals and populations along their digital health journey. Our technology refines and improves its view of patients and medical practitioners over time to optimize engagement.
With up to 100 billion daily opportunities evaluated, our technology profiles behavior and intent addressable across device, households and locations visited by consumer and HCP audiences. Through our partnerships, we are integrated with the largest warehouses of claims and HCP identity data in the market, giving us the ability to map the US health population. All data is de-identified by our data partners prior to being on-boarded, in compliance with privacy standards and HIPAA regulations.
No other platform offers the same breadth of health specific contextual targeting. Our technology* scans the internet at enormous speed and scale, looking at the content by category, sub-category, keyword and sentiment, and tags every page.
Proprietary health targeting tools scan and automatically detect unwanted content through exclusion targeting, sentiment analysis and page-level contextualization, in real time. In addition to pre-bid filters, we maintain a running blacklist which contains sites that have been deemed inappropriate. PulsePoint works with an expert third party partner to reinforce the separation of data and maintain HIPAA compliance.