THE PULSEPOINT BLOG

ARCHIVE

ALL
VIDEOS
June 11, 2020
The State of Native Healthcare Advertising During Covid-19 (Podcast)
Nick Ockert
June 5, 2020
How Unique Health Demand Increases Publisher Yield
Gareth Shaw
May 18, 2020
How Pharma Is Leading With Purpose
Chris Neuner
May 18, 2020
Managing in a Time of Crisis
Chris Neuner
May 14, 2020
How Bid Multipliers Power Charge Healthcare Digital Advertising
Andrew Stark
April 20, 2020
The Crumbling Cookie: How Will It Affect Measurement?
Chris Neuner
April 20, 2020
The Crumbling Cookie: The Publishers’ Perspective
Gareth Shaw
April 13, 2020
How Programmatic Brings Unexpected Relief During A Crisis
Maria Simeone
April 13, 2020
5 Key Questions to Consider Before Changing Your Marketing Strategy
Maria Simeone
April 13, 2020
3 Programmatic Tactics to Update Your Marketing Plan
Maria Simeone
April 9, 2020
The Crumbling Cookie: Use Healthcare Context, Not Cookies
Andrew Stark
March 25, 2020
Apart, But Still Connected
Sloan Gaon
March 20, 2020
Programmatic Practices in a Changing Environment
Maria Simeone
March 19, 2020
The Crumbling Cookie: How Will It Affect Targeting?
Andrew Stark
March 4, 2020
The Basics of Programmatic for Health
Jason Scheller
March 4, 2020
How Programmatic Helps Marketers Build Comprehensive Campaigns
Jason Scheller
March 4, 2020
Which Programmatic Buying Option is Right for Me?
Jason Scheller
March 4, 2020
Health Data in the Programmatic World
Jason Scheller
February 28, 2020
Shifting the Conversation About Sharing and Using Health Data
Maria Simeone
February 13, 2020
2030 Health Predictions: The Morality of Technology
Sloan Gaon
February 13, 2020
2030 Health Predictions: Emerging Technology
Sloan Gaon
February 13, 2020
2030 Health Predictions: The Business and Economics of Health
Sloan Gaon
February 12, 2020
Health Awareness Calendar
PulsePoint
February 3, 2020
What Position Should Healthcare Ads Play in the Super Bowl
Chris Neuner
January 13, 2020
Full Speed Ahead Into 2020
Sloan Gaon
November 11, 2019
Don’t Play Follow the Leader When Assessing Perks and Benefits at Your Company
Tom Morselli
August 2, 2019
5 Ways to Improve Your Health Campaigns with Geolocation
PulsePoint
June 27, 2019
TV Advertising Isn't Over
Chris Neuner
June 25, 2019
Expect The Unexpected - PulsePoint’s 2019 Company Retreat
Molly Baraff
May 22, 2019
Industry Leaders Emerge as Ad Tech Winter Freezes Out the Undifferentiated
Sloan Gaon
March 28, 2019
The State of Programmatic Healthcare Marketing
PulsePoint
March 6, 2019
Can FemTech Deliver Radically Personalized Care To Women?
Maria Simeone
January 30, 2019
Field Notes from JP Morgan Healthcare Conference
Chris Neuner
January 9, 2019
5 Trends in Clinical Trials We’ll See in 2019
Sloan Gaon
September 26, 2018
How are publishers embracing technology innovations?
September 26, 2018
How will the journey to unified demand evolve over the coming 12 months?
September 26, 2018
Is header bidding a long-term strategy, or short-term fix?
September 26, 2018
What is header bidding, and how are publishers using it?
September 24, 2018
Five Things Most Health Marketers Get Wrong About Programmatic
Chris Neuner
September 18, 2018
The New Gig Economy: Your Data
PulsePoint
September 17, 2018
The Proactive Revolution is Coming to Healthcare Marketing
Chris Neuner
September 6, 2018
Content Distribution Targeting Capabilities
Andrew Stark
August 27, 2018
Are We Missing the Message? A New Take on Patient Centricity for Clinical Trials
PulsePoint
August 17, 2018
Supplying Health Consumers' Demand with Smarter Advertising
Chris Neuner
August 3, 2018
Mark Evans Interview at Cannes Lions 2018
August 2, 2018
Activating Data for Public Good
Sloan Gaon
July 12, 2018
Where Should I Place my Healthcare Ads?
Chris Neuner
June 27, 2018
Chris Neuner Interview at Cannes Lions 2018
June 13, 2018
Our Data, Our Health, Our Hope
PulsePoint
May 30, 2018
Health is personal. Health Advertising should be too.
Chris Neuner
May 22, 2018
PulsePoint Launches Charitable Campaign to Promote Clinical Research as a Care Option
November 17, 2017
PulsePoint Discusses Programmatic in Healthcare
October 17, 2017
AW Live Stage Interviews: Chris Neuner
September 19, 2017
Programmatic Health Advertising Terms For Health Marketers
September 13, 2017
Back to Basics - The key to success in Ad Tech is a unique offering
PulsePoint
August 8, 2017
How to Maintain Trust in a Time of Change
Tom Morselli
July 17, 2017
Three Ways Healthcare Marketers Can Benefit from Programmatic
Chris Neuner
How are publishers embracing technology innovations?
September 26, 2018
How will the journey to unified demand evolve over the coming 12 months?
September 26, 2018
Is header bidding a long-term strategy, or short-term fix?
September 26, 2018
What is header bidding, and how are publishers using it?
September 26, 2018
Mark Evans Interview at Cannes Lions 2018
August 3, 2018
Chris Neuner Interview at Cannes Lions 2018
June 27, 2018
PulsePoint Discusses Programmatic in Healthcare
November 17, 2017
AW Live Stage Interviews: Chris Neuner
October 17, 2017